CEO and partnerin 3rd generation in Harriniva Hotels & Safarisfamily ownedaccommodationand adventure operator in Muonio, Lapland Finland.

Harrinivais known as one of the first internationally recognized wilderness operators in Finland and has been all through its history one of the best-known Finnish tourism companies, due to a combination of constant development and innovativeness combined with values and a trust in own core strengths.

Niina Pietikäinen was named CEO in June 2018, before that working in business development and head of salesof sales for 10 years. Before that a nearly 7 yearperiod abroad living and studyingin various European countries gaining a BBA in European business administration and 6 foreign languages.

Niina Pietikäinen has followed her fathers and grandfathers footsteps by participating strongly in the development of the area as well as tourism in local and also national level. She is a member of board in Muonio regional tourism,chairmanof tourist board and member of board in Lappish chamber of commerceand member of tourism development groups under the Travel and restauration labour market organization (MaRa). The dearest themeto her is however responsible tourism, as operating in one of the last untouched wilderness. She is also a member of the International Centre for Responsible Tourism (ICRT) Finlandand a founding member of the Lapland responsible tourism network.