Senior Advisor in Tourism, Creative industries and Culture
Regional Council of Lapland
Luiro is in charge of the strategic planning and development of tourism in Lapland. Her duties include coordinating the co-operation in the Lapland tourism network, promoting the implementation of the Lapland tourism Strategy and supervising the interests of Lapland tourism sector.
Luiro has wide networks in Finland and also several international duties. Since 2008 Luiro has been a member of the Joint Working Group on Tourism, which develops tourism in the Barents region. Currently Luiro has been involved in development of “Tourism Safety and Digitalisation” theme for the EU’s Smart Specialisation Platform.
Luiro is the Master of Social Sciences and graduated from the University of Lapland, where she had both marketing and tourism as her main subjects.