Áshildur Bragadóttir is an experienced executive in the field of business development, management and leadership, tourism, marketing, communication and teaching with leading companies in Iceland, including SAHARA Digital Marketing Agency, Visit Reykjavik, Reykjavik Convention Bureau, Promote Iceland, University of Iceland, Municipality of Kópavogur and Landsbankinn bank.

As director of Visit Reykjavík she was responsible for development and planning of Reykjavik as a destination and now she continues to focus on tourism and destination management as a board member at Promote Iceland.

Áshildur is now a CFO & COO at SAHARA Digital Marketing Agency, a company with offices in Reykjavík and Copenhagen that works with local and global companies to achieve the goal of building and maintaining brand value in the new era of marketing.

Áshildur has given acclaimed lectures at universities, been a speaker at both public and industry travel/tourism conferences and as in inspirational speaker at corporate events in Iceland and abroad.

Áshildur holds a master’s degree in Business Administration and Strategic Management from University of Iceland and B.A. degree in Political Science.